App Value Calculator
How much is your app worth? A free app valuation from revenue, profit or users, using the methods buyers use
Quick App Valuation
Based on recent Flippa sales data and current asking prices on AppAcquire
Compared with the market. Sellers on AppAcquire currently ask a median of 2.5× annual revenue (middle half: 1.4× to 4.1×, 30 listings). Your estimate uses 1.5×. Asking prices are not sale prices. See the data
How App Valuation Works
Our app value calculator uses common valuation methods, tuned to recent sales data for small apps. The most widely used approach is the revenue multiple method, which multiplies your annual revenue by a multiple. Small apps typically sell for roughly 1×–2.5× annual revenue, and only stable, well-documented or fast-growing apps go higher.
For apps with stable profits, profit (EBITDA) multiples give a clearer picture of value. Flippa's H1 2026 sales data puts app businesses at about 2.6× annual profit on average, with the top quartile near 5.5×. User-based valuation works well for social or freemium apps, while DCF modeling projects future cash flows for growth-stage apps.
Defaults are based on Flippa's H1 2026 and H2 2024 sales data, Eqvista, and current asking prices on AppAcquire. Asking prices are usually higher than the prices apps sell for, so the calculator starts low. Actual values vary with market conditions, app quality, growth, and buyer demand.
Frequently Asked Questions
Q: Are iOS apps worth more than Android apps?
A: Historically, iOS apps command a 10–20% premium in revenue multiples compared to Android counterparts due to higher average revenue per user and stronger in-app purchase performance.
Q: Which valuation method is best for a startup app?
A: For early-stage apps with less stable cash flows, the user-based method (MAU × value per user) is often preferred, since revenue multiples or EBITDA multiples may overstate value when profitability is minimal.
Q: How does app category affect valuation multiples?
A: Category matters less than how well revenue is proven and how stable it is. Asking multiples differ by category on AppAcquire, and the market data page shows current medians. Apps with recurring revenue and low churn tend to sell higher than utilities that rely on one-off purchases or ads.
Q: Should I use EBITDA multiples if my app isn't yet profitable?
A: No. EBITDA multiples require positive, stable earnings. For unprofitable apps, rely on revenue multiples or user-based valuations instead.
Q: How does growth rate factor into valuation?
A: Growth is what separates average sales from top ones. In Flippa's H1 2026 data, app businesses sold at about 2.6× annual profit on average, while the top quartile reached about 5.5×. Sustained growth, low churn and revenue proven at the source move an app toward the top of that range.
Q: Can I value subscription apps differently?
A: Yes, buyers often think in annual recurring revenue (ARR) for subscription apps, because it is easier to forecast than one-off sales. But high SaaS-style ARR multiples apply to larger, faster-growing businesses. For small subscription apps, expect multiples much closer to the small-app ranges above, and check them against current asking prices on the market data page.
Q: What discount rate should I choose for the DCF model?
A: Use a discount rate between 8%–12%, adjusting up for higher perceived risk (e.g., lower market share or regulatory uncertainty).