App Value Calculator
Calculate your app's estimated value using industry-standard valuation methods
Quick App Valuation
Based on industry research and market data
How App Valuation Works
Our app value calculator uses industry-standard valuation methods based on extensive market research and real transaction data. The most widely used approach is the revenue multiple method, which multiplies your annual revenue by an industry-appropriate multiple (typically 2×–4× for consumer apps).
For more mature apps with stable profits, EBITDA multiples (4×–6×) provide a clearer picture of value. User-based valuation works well for social or freemium apps, while DCF modeling projects future cash flows for growth-stage apps.
All calculations are based on data from Eqvista, Flippa, FE International, and other industry sources. Actual app values may vary based on market conditions, app quality, growth potential, and buyer demand.
Frequently Asked Questions
Q: Are iOS apps worth more than Android apps?
A: Historically, iOS apps command a 10–20% premium in revenue multiples compared to Android counterparts due to higher average revenue per user and stronger in-app purchase performance.
Q: Which valuation method is best for a startup app?
A: For early-stage apps with less stable cash flows, the user-based method (MAU × value per user) is often preferred, since revenue multiples or EBITDA multiples may overstate value when profitability is minimal.
Q: How does app category affect valuation multiples?
A: Enterprise productivity apps typically attract higher multiples (3×–5× revenue), whereas niche utility apps often see lower multiples (1.5×–2.5× revenue) because of differing growth prospects and churn rates.
Q: Should I use EBITDA multiples if my app isn't yet profitable?
A: No. EBITDA multiples require positive, stable earnings. For unprofitable apps, rely on revenue multiples or user-based valuations instead.
Q: How does growth rate factor into valuation?
A: Apps growing faster than 20% YoY can justify a higher multiple (add 0.5×–1× to the revenue multiple), reflecting greater future cash-flow potential.
Q: Can I value subscription apps differently?
A: Yes. Subscription-based apps often use ARR multiples (commonly 4×–8× ARR), aligning more closely with SaaS business valuation approaches.
Q: What discount rate should I choose for the DCF model?
A: Use a discount rate between 8%–12%, adjusting up for higher perceived risk (e.g., lower market share or regulatory uncertainty).